Client Marketing Specialist - Ad Agency Skills: immixGroup

Client Marketing Specialist

immixGroup is seeking a mid-level marketing professional to help our clients grow their government business through proactive lead generation initiatives, awareness campaigns, and sales tool support. Reporting to the Director, Marketing Programs, the Client Marketing Specialist will work with major technology manufacturers (including such companies as IBM, Oracle, EMC, and McAfee) and immixGroup’s internal account teams to plan, create, and deploy value-added marketing programs and tactical sales activities.

Primary Responsibilities

Responsibilities of this position include:

· Planning and executing promotional campaigns to generate registrations for and sales leads from seminars, user groups, trade shows, networking events, Webinars, online marketing initiatives, and telemarketing

· Providing project management for assigned client marketing materials, events, and campaigns

· Proofing, editing, and/or writing marketing copy for e-mails, landing pages, event invitations, telemarketing scripts, event signs, and other online and offline communications

· Creating, testing, sending, and reporting on targeted e-mail blasts

· Working closely with the immixGroup events team, Market Intelligence group, and Web site manager to ensure the success of all assigned client events

· Selecting, compiling, and managing targeted marketing lists

Required Skills and Qualifications

The ideal candidate will be a personable, proactive self-starter who is detail-oriented and organized, with a proven capability of managing multiple projects simultaneously. Prior experience in lead-generation marketing such as events, Webinars, direct mail, and e-mail is required. The candidate should have strong writing skills and proficiency in proofing and editing.

• Three to five years of experience marketing technology or services to the public sector or to commercial organizations (B2G or B2B); experience at an agency working with multiple clients is a plus

• Bachelor’s degree in marketing or a related field

• Strong writing and editing skills with an ability to create and gather ideas and translate them into compelling, actionable marketing copy

• Strong proficiency in Microsoft Office; working knowledge of HTML and experience with CRM systems, e-mail systems and Webinar platforms preferred

• Demonstrated ability to work independently or as part of a team to solve problems and manage details

• Capacity to juggle multiple projects and meet deadlines in a fast-paced environment

About immixGroup:

immixGroup helps hundreds of enterprise technology companies succeed in their government sales efforts. We leverage our expertise in the public sector and lead the disciplined execution of the entire sales cycle,from market intelligence to market messaging, lead generation, business development, inside sales, deal negotiation, closure and post sale support. With annual revenue exceeding $500M in 2009, and profitable expansion of over 30% annually, we’re built to continue along a path of aggressive growth.

Qualified candidates should forward their resume to kurt_wilkinson@immixgroup.com

For more information about our company visit www.immixgroup.com

immixGroup is an Affirmative Action, Equal Opportunity employer (M/F/D/V) that values the strength that diversity brings to the workplace